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Emerging Diva

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Sydney Morning Herald

By Patty Huntington

March 29, 2005

Accessories are Diva's stock-in-trade. Who? This low-profile company is an interesting joint venture between Australians Colette Hayman and Brett Blundy (of retailer Brazin) and British-based accessories giant DCK Concessions, which wholesales to 24 countries. In April 2003, Hayman's outfit launched Diva in Sydney's Imperial Arcade, the only stand-alone store selling DCK's jewellery and accessories. The concept has since mushroomed to 67 stores nationally (end of year target: 100). Diva stores will open soon in Germany, Britain, Israel, Canada, New Zealand, Japan, Singapore, Hong Kong and China. Prices range from $7.99 to $29.99. Next month Home and Away's Isabel Lucas will help boost Diva's profile - she's the in-store face of its terribly boho winter 2005 range. Here's an preview, pictured


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