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Packed to the Rafters


Guest Dan F

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Southern Star Signs Flemish Deal

23 October 2008

SYDNEY, October 23: VMMA Belgium has acquired two new Australian one-hour drama series from Southern Star

International: Packed to the Rafters and Rush.

Produced by Seven Network Australia, Pack to the Rafters looks at the lives of would-be empty-nesters whose family

just can’t seem to stay far from home. Since premiering in Australia on August 26, the series has maintained an

average all-audience market share of 38 percent.

Rush is a Southern Star John Edwards production for Network Ten, produced in cooperation with Film Victoria. The

contemporary action drama series, set in a critical incident police unit, provides an insider’s view of police under

pressure. To date, the series has maintained an average all-audience market share of 26 percent.

“Based on the results of series such as McLeod’s Daughters, Home & Away and All Saints, it is safe to conclude that the

Flemish audience will embrace the new Australian hit series Packed to the Rafters and Rush,” said Luc Janssens, the

head of acquisitions for VMMA. “This is why we are so pleased to announce the acquisition of both series. The

combination of good storytelling, excellent character building, mixed together with the typical Australian ‘look and

feel’ will with no doubt result in excellent ratings in Flemish Belgium.”<o:p></o:p>

—By Kristin Brzoznowski

SOURCE: Worldscreen

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